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There is no one-size-fits-all tactic for any social media strategy, but these social media tactics offer a basis for you to focus your social media efforts.
So, as a membership organisation, trade association, or professional body, your world is changing. Your role as gatekeeper to privileged information has disappeared. The internet has given free acc...
Big changes are afoot for the likes of Twitter, Facebook and others
Start following people you already know by looking for them on Twitter. Once you on Twitter for sometime you’ll see that on public “list”. These are generally categorized by a special ...
The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical infor...
Study finds more than three-quarters of UK accountants now use social media
According to a new Q4 jobs outlook by staffing firm Brilliant, 28 percent of businesses are planning to increase hiring of accountants and other finance professionals in the next 12 months; temp hiring is expected to go up by 16 percent.
Firms still need to find their way around understanding the value that can be driven from Twitter, writes Kevin Reed
With more people than ever using their mobile phones to access the web, are Facebook and Twitter more important to businesses than websites?
Learn all about the new Google Knowledge Graph and how it will affect search results.
What will social media look like in 2039? Experts say by then it will be integrated into wearables that will track our daily habits.
A 2010 study estimated that nearly 65% of Fortune Global 100 companies maintain an active Twitter account, and nearly 54% have Facebook fan pages.
The wearable device, due for imminent launch, could open up a wealth of opportunities, but a high price tag would limit consumer adoption, writes Dax Hamman
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Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium. As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Social media platforms are cultures. Know the unique language, unwritten rules, and norms that will get you blocked from the culture instead of embraced.
You need to stop focusing on creating a large quantity of content (feeding all those demanding social media channels) and instead focus on creating content that can help you build long-term relationships.
If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.
Key data points on social networking use from the Pew Research Center's Internet and American Life Project
If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
Not only are more shoppers buying online, but more social networking users are doing that shopping. Here are some key statistics around social shopping.
Here’s an email exchange I had with a colleague the other day: Colleague: Thought it was a bit too easy! I’ll go back to them and see when the next times are. Thanks Simon Me: Sorry about this. If you cc me, then I can take over planning and make
Learn how to dominate social media marketing with this actionable presentation adapted from HubSpot's #INBOUND13 conference.
As the landscape of social media matures, James Whatley finds this year’s Social Media Week a more grown-up affair
Amid all the complexities of software, tools and tracking, some basic principles dominate.
I was on a phone call recently with a major publisher discussing social media programs for lawyers. She asked in addition to the business development aspects of social media if lawyers were using social media for professional development. Great question on her part. Lawyers do use social media for professional development and they are not … Continue Reading
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Are You Conquering The Big Three Social Media Channels-#Twitter #Facebook #LinkedIn?
Here's a Great Slide Share Presentation To Show You How!