Content Marketing

Absolutely excellent article on debunking myths and laying out the truth about SEO by David Meerman Scott. Anyone that thinks there is magic behind SEO or is in the dark about the subject should read this.

As we celebrate the Internet's 25th birthday, We all wonder what on earth could happen over the next 25 years. Well, here's a glimpse...

Extremely useful article on Social Media Trends in 2014  by Jayson DeMers. Entrepreneurs need to keep abreast of the latest tools and we all need to manager our time with regard Social Media. This article is useful to know where we might need to concentrate our energies in 2014.

Great concise article on why YOU need to create Social Conversation about your brand and 'Why Content Marketing is a Necessity for Your Brand' By Jay Baer.

We've been talking about Facebook in the positive for sometime, this is an interesting article on the perception of Facebook and do consumers trust it, by Selena Larson. 

Great article here about the Facebook buy out of Oculus VR by Robert Hof. He writes well about why Facebook would want such a company. Most probably, great foresight and understanding where the world is headed.

Facebook metrics are analysed, usefully here, by Jon Loomer. It is certainly worth noting, that ultimately, the goal of increasing reach and engagement is to make sales.

Are teens abandoning Facebook? There has been so much talk about this. Facebook has been a great platform for marketers to engage audiences. Tom Webster shows some compelling stats to prove that media rumours simply aren't true.

Here are 7 quick Content Marketing Tips by Jayson DeMers. Really superb tips and very easily implemented. Some great practical approaches to Content Marketing.

Great article on ways to procure User Generated Content by Angela Stringfellow. This is an important aspect of Content Marketing Startegy and Angela explains the subject well. 

A good short video by Lani and Allen that goes someway to explaining what is happening with Facebook's News Feed and other such algorithm changes. Worth a watch. 

We all use it, but just how much and what of the future? -Great Slideshow on '50 Incredible WiFi Tech Studies That Businesses Must Know' By Vala Afshar. It's fun to look at, but also impactful and interesting to glimpse into the world of Wifi.

Here is a follow up article  on Organic Reach crashing since October by Cotton Delo, this time published in March 2014 to report back after the months of algorithm changes that have been occurring. It is a must read.

Do you want to be up to date on the latest changes at Twitter? Here is a great article on Twitter's new profile layout by Sam Kusinitz at Hubspot. Definitely worth a read to stay on top of your social media strategy.

Superbly articulate article on Content Marketing in 2014 by Michael Brenner. Read this when exploring your Content Marketing strategy and pick up the golden nuggets of information that he advises on.

In this article there are some great statistics and a good indication of where companies' marketing budgets lie for the rest of 2014. Here, we are shown that Content Marketing is a Top Priority by Michael Brenner. 

An excellent, well written article on '5 Reasons Why Your Social Media Campaign Isn't Working' By Jayson DeMers. He takes a realistic approach and suggests areas that we need to focus on in order to get the most from our Social Media Strategy.

Great 'Top Tips' on how to Create Content That Gets Shared by Michael David. It is hugely important to make content high quality and something that people want to read and share around.

Jayson DeMers puts forward strong arguments advocating companies to employ a specialist in Content Marketing. Of course, if you can't do that, there is always The Sticky Communication Agency!

Read this interesting article on Mobile Marketing by Steve Farnsworth We can't ignore mobile anymore. Responsive websites are a must, in a world where most people are accessing Social Media, Websites and Email by smartphone several times a day.

Excellent video by one of our founders Grant Leboff. He is in conversation with Steve Barton on how to get leads from Content Marketing. This is a big question that is asked all the time. There is no point having a Content Marketing Strategy that does not generate leads.

Interesting short blog by Thomas Lifson, on the contrasts in ideas between spending $700 million dollars or developing User Generated Content.

Ken Mueller talks of the importance of making time for Social Media. If you do a bit every day, it will count for a lot over time.

A great article on Content Marketing for SMEs by Jim Joseph. It lays out in simple steps how to create your own Content Marketing Strategy. Useful visions for any business leaders in our Content lead world.

In the wake of the recent algorithm changes at Facebook. Here are Social Media Predictions for 2014 by Pam Moore. As digital marketers we need to look ahead so we can be ready for strategic changes.