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if they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off. 
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Sticky content, is one of the most cost effective tools for capturing reader eyes and driving traffic. Here are 4 ways to create sticky content
StickyCommunication's insight:
Another great piece this time on Sticky Content by Jeff Bullas. He focuses in on the things we need to think about when producing content. We like his emphasis on being clever, but simple.
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“Are you experienced? Have you ever been experienced? Well I have.” Jimi Hendrix Have you heard? Customers are more empowered now, and we have to be really good at engaging them across a lot of di...
StickyCommunication's insight:
This is an excellent overview of Content Marketing by Robert Rose. He covers things like Context, that often get ignored, but are vital to a good Content Marketing Strategy.
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![7 Effective Ways To Engage On Twitter [INFOGRAPHIC] - AllTwitter | Content Marketing | Scoop.it](https://img.scoop.it/KrKZJukAGOSUKdyZL0awrTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
7 Effective Ways To Engage On Twitter [INFOGRAPHIC]
StickyCommunication's insight:
Super and beautifully simple infographic by Shea Bennett. It very clearly shows how to use Twitter to the maximum and become 'more listened to' on that platform. This is one of the steps in winning more business through inbound marketing.
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Want to increase content distribution for FREE? Then check these tips and examples of how to do it well. It will extend your content marketing reach.
StickyCommunication's insight:
A brilliant and insightful piece by Heidi Cohen. Distribution is a huge part of Content Marketing and as Heidi explains, you can have the best content in the world, but if no one sees it, then we've missed the point!
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Facebook has entered into an agreement to acquire WhatsApp, the popular messaging app, for $16 billion in cash and stock, according to a filing Wednesday. The deal is by far Fac...
StickyCommunication's insight:
Seth Fiegerman writes a great article here on the takeover of Whatsapp by Facebook. Given that much of it is paid in Stock it does suggest more of a partnership, but a huge deal nonetheless. Those that think Facebook is on the decline may have to think again, with acts like this, they may eventually just own the 'Connectivity' space!
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StickyCommunication's insight:
John Miller expresses a well developed theory that Content Marketers need to behave like journalists in the way they gather and present information. This leads to producing high quality, compelling content that serves a purpose for their audience.
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Ever think about the real difference between Kellogg’s and Millville? No, I’m not talking about... Via Thomas Faltin
StickyCommunication's insight:
Thanks to Sue Spolan for writing this great article on the Consumer becoming wiser and more educated. We would add that on top of this, the consumer has much more of a say, because of social media, their word of mouth strength has increased hugely. The first step to greatness is to be engaging with your customers online.
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Digital marketing experts came together to share content marketing best practice during the Media Network's latest live chat. Here are the key quotes and insights from the discussion, along with links to the original posts Via Thomas Faltin
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Great article published in the Guardian Newspaper, clearly recognising the importance of Content Marketing. It refers to this strategy as not being a quick fix too, but vital. It also highlights that since Google changed their search algorithms towards the end of 2013, it is imperative for SEO that your assets are stacked with good quality and relevant content. A good overview of why Content Marketing is a MUST for all businesses in todays market place.
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Business 2 Community
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Great Article by Trent Dyrsmid. Really tells of the importance of identifying the influencers in your market place and engaging with them and in turn their audience
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Knowing how to effectively market content for a small business can help you to outshine competitors while adding to your success in terms of generating revenue and gaining loyal fans.
StickyCommunication's insight:
Great article on Content Marketing Strategy by Jamie Press. There are some nice clear & concise ideas for Small Businesses to think about when devising their Digital and Online approach.
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The majority of consumers have a negative perception of traditional marketing. Marketers are known for making promises they can’t keep.
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Kassie Infante says it very clearly in a great, quick and easy to read article, why more companies are allocating much bigger budgets to Content & Digital Marketing in 2014.
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When marketers approach Content Marketing and Social Media as a symbiotic relationship, there's no limit to the business goals you can achieve. To make that
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Lee Odden drills down on 3 major considerations when embarking on a Social Media and Content Strategy. This is a long article, but well worth the read if you want to get ahead in this extremely important area of marketing.
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In todays Whiteboard Friday Rand discusses how looking at people and their interests may drive more traffic in the long run more so then trying to rank for s...
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In this excellent video Rand Fishkin gives excellent insight into how things have changed in Search. Why we need to change our approach and how that can be done.
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YouTube since its inception in 2005 is one of many social media channels and social networks that allow anyone with passion and purpose to display and spread their ideas and express themselves to a global audience. It is providing the quiet introvert with media platforms that provide a soapbox to shout at the world.
StickyCommunication's insight:
Thanks to Jeff Bullas for this compelling article. As we know Video content is becoming increasingly important. It is essential for grabbing people's attention, in our information heavy society . Scroll down the page for a superb infographic here.
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It's not enough to start up a content marketing department: these skills and principles must permeate the entire organisation
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Great and concise article by Ethan McCarty on how to effectively use Content Marketing in our ever connected world. As he says, this is a discipline, which needs to be deeply understood throughout an organisation.
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Sochi Olympics Gold Medal Winner: Content Marketing - 02/13/2014
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Thanks to Doug Chavez for this fine article. Doug sites some great examples from the Olympics of how Content Marketing can be used, even when you're not the main event!
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A Beginner's Guide to Building Links Through Content Marketing
StickyCommunication's insight:
As Navneet points out eloquently here, there are clever ways to do things, but no cutting corners. Again, another highlight of the fact that Content Marketing is very important, but either needs a lot of time dedicated to it, or budget to pay a professional agency.
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CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content market...
StickyCommunication's insight:
Thank you to Derek Edmond for writing extremely succinctly about how to define B2B Content Marketing goals and how they should be measured.
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Extremely informative article By Cotton Delo of Advertising Age. This is about Organic Reach on Facebook and how they have changed their approach, which may see Organic Reach figures dropping off considerably, definitely worth a read.