Crowdfunding Cancer Cures With The Clash Hanging at +OhioStateMed waiting to see super Doc Byrd and thinking about #curingcancer with #crowdfunding and listening to The Clash. The Clash shares their crowdfunding lessons in this recent Haiku Deck:
Crowdfunding, Contests and Games Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.
If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.
As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:
You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.
6 Gamification Ideas * Quizzes.
* Board Games.
* Choose Your Own Adventure.
* Puzzles.
* TV Game Shows.
* Animated Games.
Marty Note Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M
Great graphics don't necessarily make a beautiful mobile game. Check out these 10 games that focus on more than reality.
Martin (Marty) Smith's insight:
Breaking my rule about big sites again and doing so on design again. Mobile games are BLOWING UP thanks to the ubiquitous smartphone that rarely wanders more than 10 feet from our every waking moment. Our Curagami co-founder Phil Buckley blames smartphones for the death of free time.
An easy to observe phenomenon. Look at any queue these days and count the number of people head down and staring at their phone. They are probably staring at one of these 10 most beautiful games via Mashable.
Last week to Win A Dragon Moon Audio, creators of the best audio cables in the world (I have their Silver Dragons on my Shure SE earphones and love 'em) want to give their magical cables ($300 value) to someone with the coolest headphone / music setup. Easy to enter. Take a picture of your setup and tweet @Moon_Audio.
Fast Company Coming Soon To Snapchat: Commercials Fast Company Social media-savvy brands like Taco Bell, McDonald's, and Heineken are already experimenting with Snapchat to hold contests and offer promotions.
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:
Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.
GamEffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It works across enterprise applications and requires no coding for integration.
Martin (Marty) Smith's insight:
We think this is great advice. The more inclusive and imersive the game environment the more fun and complete the experience. Really love the Ambassadors layer.
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today. (@NardyVitor Reminder: Are games like Call of Duty realistic?
Martin (Marty) Smith's insight:
Survey Tools Exploding, Need Social Survey Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.
Social Survey / Game Tool Needed The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.
Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:
* Big Data makes knowing anything HARD. * Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.
Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.
FitRPG is taking gamification to the next level (and the next, and the next as you can keep levelling up) by ‘Gamifying Fitbit’.
Martin (Marty) Smith's insight:
The gym and working out has always been a rich area for gamification. We know working out is the right thing to do, but creating incentive is the key to actually doing it (lol). Lots to learn from these "work out" gamification examples.
McDonalds, Red Bull & Like Me Scores McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.
Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.
Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).
Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.
My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...
McDonalds = my tribe = marginal awareness & lower Like Me scores McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).
Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.
Smart move, in a digital age, is to align your brand with an army of "like me" brands.
By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.
Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).
Red Bull creates a strong 3 Legged Stool:
* Brand benevolence helps "slightly famous". * Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely. * Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.
Why TIME Is Money Online I've wrestled with how to fit three concepts into online marketing for years:
* Narrative (storytelling). * Video Games. * Time.…
This post, thanks to a great game theory post by Jesper Juul, is as close as we've come to fitting these three important puzzle pieces into a "super symmetry". Time is money online and its important to understand how to create online environments that work with customer expectations and major trends such as:
* Mobile First. * Ubiquitous and always on web. * Social nets and increasing connections and connectivity. * Design. * Alignment with visitors needs, expectations and aspirations. * Super-Symmetry between once disparate technologies.
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.
Questions Are A Favorite Tactic The question is a great piece of content online. Some questions we can write and then answer. Other questions we can use to promote clicks or create a daisy chain between content.
Best UGC catcher there is? Ask a question. Words like a charm on Facebook and we are proving how effective it can be with our starup Curagami on Moon-Audio.com right now (http://www.moon-audio.com/product-survey ).
Sporcle shows the power of Q&A content. What you don't see is how powerful Q&A content is behind the Google curtain. There is something about lists and Q&A that web spiders love. After a bit Sporcle becomes a tad unnerving, but as an accent to an ecommerce or content marketing site Q&A content can be a powerful engagement and UGC generating tool #usergeneratedconent,
Marty Note Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.
Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.
I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.
Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
How can you Gamify YOUR Content Marketing? * Ask questions. * Curate response. * Create "winnable" competitions. * Feature, Feature, Feature.
* Curator & Creator = YOUR ROLES.
Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research.
Martin (Marty) Smith's insight:
Love this! Using games and crowds to help cure cancer. Too good.
Norman Reedus, Guillermo Del Toro & Hideo Kojima collabing on a new SILENT HILL… are we in video game heaven (or hell) right now? How well do Hollywood/Video Game combos do anyway? Plus Dan's...
Martin (Marty) Smith's insight:
Terrifying storytelling game...heck you had me at the strange tumble Jessica Chobot demonstrates :). M
Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014 Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.
The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.
Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".
Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests: http://blog.homes.com/category/contests/
I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.
"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.
Florida Interactive Entertainment Academy's (FIEA) head of marketing, Todd Deery discusses how Scrum Hero gamifies the Agile software development process.
Martin (Marty) Smith's insight:
Cool idea we should apply to gamifying Agile Marketing too.
Live streaming events are an extremely powerful part of many successful crowdfunding projects either to kick off or boost projects on Google+ or Ustream. People love live events but the problem has
Martin (Marty) Smith's insight:
Crowdfunding = Biggest, Best Online Contest / Game Tubestart just made it easier to connect a streaming event to a crowdfunding campaign. That idea could significantly help the key 1st week when we know campaigns with 25% in are 80% likely to be successful. Cool addition.
The other reason this could be a cool addition, one that may make TubeStart better for many companies than Kickstarter or IndieGoGo, is we know 80% of successful crowdfunding funds come from the sponsoring entrepreneur's network.
Since MOST of the money comes from YOU anyway crowdfunding is a movable feast. You should use the tool that fits you and your campaign best. The ability to easily add a streaming events puts https://www.tubestart.com/ ahead of the pack.
Closer your campaign is to real time more money it will make (and that assumption is something we wish Mollick studied directly...closest he came is noting how important updates were to a project's fund raising success).
The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.
Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.
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