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Amazon GameLift

Amazon GameLift | Must Play | Scoop.it
Martin (Marty) Smith's insight:
Could be cool.
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Appify & Gamify One of 5 Super Secret Marketing Trends For '16

Appify & Gamify One of 5 Super Secret Marketing Trends For '16 | Must Play | Scoop.it
5 Super Secret Marketing Trends: nowists, share keys to your digital kingdoms, appify and gamify your content and developing blue oceans to win in 2016.
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Hack Headphones Contest - Last Days via @Moon_Audio

Hack Headphones Contest - Last Days via @Moon_Audio | Must Play | Scoop.it

Friends at http://www.moon-audio.com/hack-headphones-contest are offering a $1,000 headphone hack to the lucky winner of their Hack Your Hadphones Contest. What is a headphones hack? Even the best headphones can sound better with the right cables or other Moon-Audio.com magic. 

LAST DAYS
Contest ends Sunday night, so ENTER today and you may win a $1,000 headphones hack from the team at Moon Audio.

http://www.moon-audio.com/hack-headphones-contest  

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30 Facts About Gamification That Teachers Can't Overlook - Brilliant or Insane

30 Facts About Gamification That Teachers Can't Overlook - Brilliant or Insane | Must Play | Scoop.it
30 can't-miss facts about the power of gamification.
Martin (Marty) Smith's insight:

All marketing is teaching and listening now and this infographic has great tips for teachers and marketers on how to do both better. . 

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Top 5 Mobile Games to Avoid at all Costs

Top 5 Mobile Games to Avoid at all Costs | Must Play | Scoop.it
Are you sick of in-app purchases attempting to empty your pockets? If so you might want to avoid these mobile games - they're among the worst for it...
Martin (Marty) Smith's insight:

Mobile gaming is growing so fast quality is bound to suffer. Here are a few games you can skip as you try the growing herd of others stampeding your way. 

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Ambassador Review Contest Ends Tomorrow - @Moon_Audio

Ambassador Review Contest Ends Tomorrow - @Moon_Audio | Must Play | Scoop.it

Love music, headphones and the gear we use to hear great music? Enter the Moon-Audio.com Reviewer Contest and your ears say thanks. Last days! Contest ends tomorrow. 

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Music Lover & Gear Ambassador Review Contest via @Moon_Audio

Music Lover & Gear Ambassador Review Contest via @Moon_Audio | Must Play | Scoop.it

Love Music? Audio Gear?
Friends at Moon Audio (http://www.Moon-Audio.com) are looking for people who love music and the amazing emerging technology changing the way we hear to write reviews to share their love. Reviewers become "Official Moon Audio Ambassador / Reviewers" and get to audition gear I can't afford (lol).

Moon's Reviewer Contest illustrates a favorite strategy associated with the "New Ecommerce" - ASK. The new ecommerce is about building sustainable online communities in a social / mobile / connected time. Building sustainable community means listen more than you talk and ASKING for help.

Moon is lucky. Music and technology lovers love to share. Moon is not alone. No matter what industry you are in there are Ambassadors wiling to help...if you ask. Why? Marketing guru Faith Popcorn said it best:

"People don't BUY brands, they JOIN them".

If you love music and the cool gear we use to make it sound amazing you need to "audition" to become a  Moon Audio's Reviewer. Here is where you can find out more and enter the contest:
http://www.moon-audio.com/ambassador-review-contest

Deadline is March 15th, but I wouldn't wait until the last minute rush. If my friends at Moon Audio love your review you might be audition equipment tomorrow :). Marty

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Why Web Marketers Are Becoming Game Developers...Because Games WORK & ENGAGE

Why Web Marketers Are Becoming Game Developers...Because Games WORK & ENGAGE | Must Play | Scoop.it

The web + mobile + social means we are all about to be game developers. Those environments are so GAME FRIENDLY and game content so engaging in or out of the organization becoming game developers is in all our futures.

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Gamifying School: Gamification Reaches the Classroom via Forbes

Gamifying School: Gamification Reaches the Classroom via Forbes | Must Play | Scoop.it
It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.
Martin (Marty) Smith's insight:

Great post emphasizing how the classroom and real life are running together like two trains on the same track. Gamification is a classroom natural since it creates an identifiable tribe working on a shared objective with friendly competition and a sale to know who is contributing and who isn't.

Great Forbes post on how gamification is about to be a big hit in the classroom.

Lori Wilk's curator insight, January 22, 2015 4:47 PM

#Forbes #article makes a great point about how #Gamification  is a growing  #Trend in #Education and we are only beginning to see its impact. 

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All You Need Is Fun: Gamify Your Business [Infographic]

All You Need Is Fun: Gamify Your Business [Infographic] | Must Play | Scoop.it
All You Need Is Fun: How To Gamify Your Business [Infographic] image Top5Gamification. Be sure to get your customers in the game too. Reports show that only 31% of consumers are using online communities to engage ...
Martin (Marty) Smith's insight:

Would that it were so. I LIKE the idea of this infographic - that gamification is easy. I haven't found that to be the case, but like the idea. Our websites and content marketing must become more game-like to create the communities and engagement needed to develop ROI.

In my experience gamifying takes commitment, time and resources. You fail much more than you succeed at first, so patience is also needed. That said the social / mobile web is a "gamers" paradise.

Meaning the more your content creates social reinforcement, fun and joy the better. One of your 2015 goals should be either to gamify outright or find little ways to make interacting with your site / company / brand more game-like. That I agree with :). M

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Gamification Pitfalls and How To Avoid Them - Network World

Gamification Pitfalls and How To Avoid Them - Network World | Must Play | Scoop.it

Organizations are expanding their use of gamification to reap additional benefits.

Marty Note
Gamificaiton works, but bad gamifiction hurts. And bad gamification is easier than you think. Good traps and how to avoid them in this post from NetworkWorld.com.

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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | Must Play | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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VC Who LIKE To Play Games via @VentureBeat [Podcast]

VC Who LIKE To Play Games  via @VentureBeat [Podcast] | Must Play | Scoop.it
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.


Marty Note
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.

See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw

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10 Of The Best Customizable Video Games - GEEKROOM

10 Of The Best Customizable Video Games - GEEKROOM | Must Play | Scoop.it
Unleash you inner video game creator with these customizable games.
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Hack Headphones Contest - Only 2 Days Left

Hack Headphones Contest - Only 2 Days Left | Must Play | Scoop.it

Hack Headphones
When you listen to Dark Side of the Moon you need great headphones. Even great headphones can sound better. Friends at http://www.moon-audio.com  can hack your headphones and they will sound better. 

Only 2 days left to enter Moon's Hack Your Headphones Contest!
http://www.moon-audio.com/hack-headphones-contest  

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Win $1,000 Headphone Hack - Hack Your Headphones Contest via @Moon_Audio

Win $1,000 Headphone Hack - Hack Your Headphones Contest via @Moon_Audio | Must Play | Scoop.it

Win A $1,000 Headphone Hack
Friends +Moon-Audio.com are running a cool Hack Your Headphones contest. Entering the contest is simple. Take a picture of your headphones and music gear and share on your social nets with hashtag #hackheadpones . Questions or if you don't have social nets email info(at)Moon-Audio.com. 

http://www.moon-audio.com/hack-headphones-contest/

Win $1,000 Headphone Hack
Grand prize is a $1,000 #headphones hack by Moon Audio Founder & Silver Dragon audio cable creator +Drew Baird

Short deadline (October 4th), so take a pic and win a better pair of headphones. Drew hacked my +Shure SE846s with Silver Dragon audio cables and WOW what a difference.

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Play Best Online Store Game: Vote For Your Favorite Online Stores

Play Best Online Store Game: Vote For Your Favorite Online Stores | Must Play | Scoop.it

Best Online Store Game
Play the best online store game. Vote for your favorites and tell us why you love 'em. 

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Gamification: Loyalty By Design via @marigo

Gamification Preso at Mumbai Loyalty Summit (Marty Note)
Rare you find a presentation that places games, game theory and gamification in their Jungian context as Marigo's excellent Loyalty Summit deck does (wish we'd been in Mumbai for the presentation and we've NEVER said that sentence before).

Marigo's market definition is spot on. We might quibble slightly with some of the conclusions and recommendations but only slightly. Well done and well worth the scan through.  

I found and followed Margo's Twitter and would recommend doing so to my IM and CM friends: https://twitter.com/marigo 

Great new voice! 
 

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Ambassador Review Contest

Ambassador Review Contest | Must Play | Scoop.it
Martin (Marty) Smith's insight:

Coolest Reviewer Contest
Love music? Love gear? You need to enter http://www.Moon-Audio.com's Reviewer Contest.

Share a review of any music you love and you may win the ability to audition the world's coolest audio gear. Want a chance to really HEAR your music? Enter Moon's Reviewer Contest and listen like a pro.





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7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO

7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO | Must Play | Scoop.it

As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.

Marty Note
My favorite trend is the CIO/CMO evolution. Love this paragraph:

The CIO/CMO Relationship Continues to Evolve

Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.

###
Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.

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Game Apps Sales Soar in December Along With Marketing Costs - VentureBeat

Game Apps Sales Soar in December Along With Marketing Costs - VentureBeat | Must Play | Scoop.it
While marketing costs went up in December, the cost of advertising games actually fell.
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As Game Market Floods, Are Publishers Back In Style? -Gamasutra

As Game Market Floods, Are Publishers Back In Style? -Gamasutra | Must Play | Scoop.it
Some data from a recent Game Developers Conference State of the Industry survey has got me thinking about trends in self-publishing.
Martin (Marty) Smith's insight:

Interesting idea - the more we create the more we need filters (i.e. "publishers"). May be true in content marketing too.

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5 Trends In Mobile Gaming For 2015

Mobile Gaming
Mobile gaming make take over the world. Here is a good deck about trends in mobile gaming marketing for 2015.


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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Must Play | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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Top 10 Censored Video Games

They can't have what in the game? Join http://www.watchmojo.com as we count down our picks for the top 10 censored games.Check us out at http://www.Twitter.com/WatchMojo ...
Martin (Marty) Smith's insight:

What gets "censored" in the video game space is surreal and asynchronous as these 10 games prove.

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