Firms still need to find their way around understanding the value that can be driven from Twitter, writes Kevin Reed
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In the early 2000’s professional services firms could perhaps argue legitimately that social media was niche. But today, it is a major communication tool with over half the UK population accessing social media through a mobile device every day. It’s impossible for accountants to claim that their clients are not on social media. And that’s not just looking at pictures of adorable cats.
Having great content on your Social Media pages now plays a major role in pushing firms up the Google rankings. This means that when someone is looking online for a local accountant, checking out firms that have been recommended to them or searching for useful articles, your content needs to be visible. Long gone are the days of a firm relying solely on a static website to drive traffic and win business.
With over 77% of Accountants** having an online presence on Social Media, it is simply a necessity for your accountancy practice to have a presence on the four power channels; Facebook, LinkedIn, Twitter and Google+.