Wearable technology–a natural extension of online and mobile channels–is quickly emerging as the latest consumer engagement channel presenting new opportunities for brands to deliver more personalized and informed service, faster checkout, greater access to discounts and deals, and real-time input into consumer purchasing decisions.
ARTICLE HIGHLIGHTS:
- Consumers want seamless customer engagement from mobile and social to wearables.
- Marketers need to understand how each consumer prefers to interact with brands through wearable devices.
- By creating personalized and relevant interactions, brands can turn their customers into lifetime brand advocates
.By 2018, wearable technology is projected to grow to a $19 billion market. Nearly 70% of consumers are reporting they are ready to engage with brands through wearable tech devices, according to our recent Wearable Technology Survey....
Wearables under the skin, on the skin and more, coming in the near future.