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Rescooped by Vladimir Kukharenko from Content Curation World
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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Ukr-Content-Curator | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates

Via Robin Good
Prof. Hankell's curator insight, August 26, 2013 4:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 24, 2013 1:57 AM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

Robert M's curator insight, August 2, 2014 7:55 AM

Its amazing how important social media has become in today's business world.

Rescooped by Vladimir Kukharenko from Content Curation World
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Put Social Media Curation on Autopilot While Customizing Every Single Story: BundlePost

Put Social Media Curation on Autopilot While Customizing Every Single Story: BundlePost | Ukr-Content-Curator | Scoop.it

Via Robin Good
Robin Good's curator insight, June 18, 2013 10:35 AM



BundlePost is a social curation web app which allows you to easily find relevant posts on the topics of your interest and to auto-schedule their republication on your preferred social media channel with your custom hashtags and Twitter names.


The service has been out there for over a year, but it has recently updated its website and service features.


BundlePost taps into your selected set of RSS feeds and Google Alerts (not for much longer) and aggregates relevant posts according to your theme and keyword specifications so that you can review, edit and modify those that you want to get published.


Scheduling and distribution features allow you to set exactly where and when you want each piece of content to be published.


BundlePost integrates perfectly with HootSuite, allowing you to upload days of ready-to-go scheduled content for any social network in minutes, and with its hashtag system is capable of creating folders for each of your campaigns, clients or accounts that coincide with a specific topic.


"Within each folder you designate the keywords and phrases that you know will be found in the text of the content curated by Bundle Post, as well as what hashtags you want the system to replace them with. You can also identify any words or phrases that will be contained in the text of posts and have Bundle Post automatically replace them with a specific twitter name, making it an active link when posted."


My comment: The perfect tool for social media and content marketers looking for the easiest way to post relevant content to their social media channels automatically and over time. If you are ready for a pretty "Spartan" interface but have a strong need to automate your social publishing needs, this solution may be worth checking out. Outside of my personal doubts on the effectiveness of this approach, the tool delivers tremendous time saving features for those looking exactly for this. You ca have automate FollowFridays. If instead you wonder from were all this extra information noise in your Twitter and social media accounts comes from, you now have another possible suspect.




Free 30-day trial available (no credit card required).


More info: http://www.bundlepost.com/


How it works: http://www.bundlepost.com/tour


Pricing: http://www.bundlepost.com/pricing



Nick Mortel's curator insight, June 21, 2013 7:32 AM

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