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Good Marketing
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Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices. It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Curated by
Kasia Hein-Peters
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Your company’s core values and its purpose are the fundamental building blocks of your culture. When you shape your company purpose around your values, you’re really defining the culture for your business. That’s why it’s so important to align your actions with your values and live your company’s purpose on a daily basis. Here, Russ Stoddard, founder of Oliver Russell, shares how by aligning actions with values and purpose-beyond-profit, businesses can create a successful brand. 
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Kasia Hein-Peters's insight:
Yes, we need to pay much more attention to execution
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There's a difference between living your brand's story and simply talking about it. Here's how to distinguish the two.
Kasia Hein-Peters's insight:
Storydoing instead of storytelling...
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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A company’s purpose is its why—why it does what it does, why it exists. Having a meaningful brand purpose or being a “purpose-driven” company has become a popular notion in business today, and with good reason. To identify your overarching purpose, go deep and think big.
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From
hbr
Roger Martin, coauthor of Playing to Win, simplifies successful strategizing to two decisions.
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A marketing strategy that is anchored to engaging the brain of your target audience will succeed - create a brain tools kit that i
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You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find…nothin... Via Pantelis Chiotellis
Kasia Hein-Peters's insight:
Again a post about personas and their creation. Good read.
Nomad Communications's curator insight,
March 23, 2015 11:33 AM
Build it and will they come? Maybe, but maybe is not a strategy |
