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Scoop.it!
Raj Sisodia is a leading figure in the Conscious Capitalism movement - he is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. 
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Scoop.it!
Coca-Cola revamps website to make it look like a 'digital magazine', Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a 'digital magazine' than a corporate site.
Kasia Hein-Peters's insight:
Coca-Cola UK revamped their corporate web site to embrace storytelling and engagement with the audience.
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You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find…nothin... Via Pantelis Chiotellis
Kasia Hein-Peters's insight:
Again a post about personas and their creation. Good read.
Nomad Communications's curator insight,
March 23, 2015 11:33 AM
Build it and will they come? Maybe, but maybe is not a strategy
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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Kasia Hein-Peters's insight:
Bathtub Cialis ads represent the brand promise of non-rushed intimacy in long-term relationships. Acting based on customer insights and consistency of the strategy paid off for Eli Lilly's ED treatment.
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Follow these suggestions to take your marketing strategy to the next level.
Kasia Hein-Peters's insight:
Lots of good advices...
CIM Academy's curator insight,
March 27, 2015 5:22 AM
Developing content marketing strategy is essential and this article outlines a seven step process to help achieve this.
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Content Marketing: Mass vs. Niche...Which Way Should You Go? - Thought Leadership Leverage - YouTubeContent should be marketed in a niche strategy - you can't be all things to all people (mass marketing) and if you think you can you need to go back to squar...
Kasia Hein-Peters's insight:
Why content marketing is a niche strategy for most of us
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You've worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it's like w... Via Pantelis Chiotellis
Kasia Hein-Peters's insight:
Listening is powerful
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"Conscious Capitalism is not a business strategy or business model. It is a comprehensive philosophy of doing business."