Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Truth Behind Sears Collapse and How Your Business Can Avoid It – Innovation Excellence

Truth Behind Sears Collapse and How Your Business Can Avoid It – Innovation Excellence | Good Marketing | Scoop.it
The Innovation Excellence community is home to articles, webinars, videos, training and education - powering growth in the innovation management profession.
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Six Things You Have to Believe in Order to Succeed – Innovation Excellence

Six Things You Have to Believe in Order to Succeed – Innovation Excellence | Good Marketing | Scoop.it
The Innovation Excellence community is home to articles, webinars, videos, training and education - powering growth in the innovation management profession.
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5 Reasons Why Impact Is Competitive: Insights from the World’s Top CEOs | Sustainable Brands

5 Reasons Why Impact Is Competitive: Insights from the World’s Top CEOs | Sustainable Brands | Good Marketing | Scoop.it
Corporate social and environmental responsibility has developed to a point where the world’s leading CEOs believe it is essential to their companies’ long-term business success. The movement is growing, and companies around the world are approaching social and environmental problems as opportunities to drive profit as well as progress for humanity. Impact is driving innovation; therefore, it is essential to both brand image, the future of the planet and the bottom line.
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Why and How Brands Need to Equip Themselves for Continuous Reinvention | Sustainable Brands

Why and How Brands Need to Equip Themselves for Continuous Reinvention | Sustainable Brands | Good Marketing | Scoop.it
VIEW SLIDES At SB'17 Detroit, business strategy and innovation expert Nadya Zhexembayeva synthesized lessons from her comprehensive research and experience with reinvention and shared compelling reasons for why brands should seriously consider reinventing themselves from scratch every few years.
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7 Trends From CES 2017 That Will Change Our Lives Forever - Social Media Explorer

7 Trends From CES 2017 That Will Change Our Lives Forever - Social Media Explorer | Good Marketing | Scoop.it
Many of the gadgets and tech at CES 2017 are part of larger trends that will have significant implications for society. Here are 7 of those CES trends.
Kasia Hein-Peters's insight:
Key technology innovations presented at CES 2017 in Las Vegas
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What it takes to deliver breakthrough customer experiences | McKinsey & Company

What it takes to deliver breakthrough customer experiences | McKinsey & Company | Good Marketing | Scoop.it
To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.
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The Untold Story Of How Lip Balm Upstart EOS Outdid Chapstick

The Untold Story Of How Lip Balm Upstart EOS Outdid Chapstick | Good Marketing | Scoop.it
How EOS dared to enter an oversaturated market and became the lip balm of choice for the millennial generation.
Kasia Hein-Peters's insight:
EOS created a blue ocean in lip balm industry
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Innovation Excellence | The Most Innovative Marketing Tactic is with the Crowd

Innovation Excellence | The Most Innovative Marketing Tactic is with the Crowd | Good Marketing | Scoop.it
The greatest innovations in marketing have occurred over the past decade, and are fueled by crowd-driven venues and user-generated content.
Kasia Hein-Peters's insight:
How marketing changed because of social media
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Trending: Packaging Innovations that Inspire Reuse, Replace Plastic, Save Wildlife | Sustainable Brands

Trending: Packaging Innovations that Inspire Reuse, Replace Plastic, Save Wildlife | Sustainable Brands | Good Marketing | Scoop.it
In our latest round-up of packaging innovations, Zappos is challenging consumers to “literally think outside the box” with limited-edition boxes that encourage recipients to reuse them in new, inventive ways; Bosch Packaging Technology and Swedish paper specialist BillerudKorsnäs have developed a dust-tight packaging for dry products such as sugar, grains, flour or powders using mono-material paper that contains no polymer film; and Florida-based Saltwater Brewery has created edible six-pack rings that are safe for humans and marine life to eat.
Kasia Hein-Peters's insight:
Packaging for sustainability
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How big cities are finding innovative ways to nudge people to ditch cars

How big cities are finding innovative ways to nudge people to ditch cars | Good Marketing | Scoop.it
Governments and public agencies are increasingly partnering with the private sector in the fight against climate change
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How Viral Marketing Heated Up Sriracha2Go

How Viral Marketing Heated Up Sriracha2Go | Good Marketing | Scoop.it
Viral marketing helped Sriracha2Go get publicity for its quirky product offering.
Kasia Hein-Peters's insight:

It all started with understanding a customer need...

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Frequently Asked Questions & Answers | FAQs | Blue Ocean Strategy

Frequently Asked Questions & Answers | FAQs | Blue Ocean Strategy | Good Marketing | Scoop.it
Learn more about Blue Ocean Strategy by browsing through the most commonly asked questions and their answers provided by the authors of Blue Ocean Strategy.
Kasia Hein-Peters's insight:

Key questions answered on Blue Ocean Strategy

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10 Tips for Innovative Marketing from Guy Kawasaki (Video)

10 Tips for Innovative Marketing from Guy Kawasaki (Video) | Good Marketing | Scoop.it
Guy Kawasaki, chief evangelist for Canva, and former Apple fellow, speaks at the American Marketing Association's Annual Conference.
Kasia Hein-Peters's insight:

How marketers can be more innovative - according to Guy Kawasaki

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Innovation – More Powerful Than Marketing? – Innovation Excellence

Innovation – More Powerful Than Marketing? – Innovation Excellence | Good Marketing | Scoop.it
The Innovation Excellence community is home to articles, webinars, videos, training and education - powering growth in the innovation management profession.
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Rituals – The Secret to Instant Innovation – Innovation Excellence

Rituals – The Secret to Instant Innovation – Innovation Excellence | Good Marketing | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Access and Equality as Drivers of Fundamentally New Business Models | Sustainable Brands

Access and Equality as Drivers of Fundamentally New Business Models | Sustainable Brands | Good Marketing | Scoop.it
VIEW SLIDES Healthy food is a human right, but $9 green juices and $12 salads make healthy food a luxury many people can’t afford.
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How Big Brands Move to Brand Journalism – Innovation Excellence

How Big Brands Move to Brand Journalism – Innovation Excellence | Good Marketing | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Volvo Puts A Human Face On Autonomous Cars

Volvo Puts A Human Face On Autonomous Cars | Good Marketing | Scoop.it
Volvo Puts A Human Face On Autonomous Cars - 01/11/2017
Kasia Hein-Peters's insight:
Is this the future of driving?
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The Power of Story – Innovation Excellence

The Power of Story – Innovation Excellence | Good Marketing | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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5 Ways Food Startups Are Changing the Industry for Good

5 Ways Food Startups Are Changing the Industry for Good | Good Marketing | Scoop.it
These companies are finding solutions to everyday problems by creating unique, out-of-the-box food products. What can we learn from them, and how can their concepts drive a better food system?
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Why the Tesla and electric car boom could be good news for the grid

Why the Tesla and electric car boom could be good news for the grid | Good Marketing | Scoop.it
The rise in popularity of electric cars could start to have key implications for the entire electricity system.
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Ford Designing New Campus to Drive Innovation and Collaboration, Invest in Employees | Sustainable Brands

Ford Designing New Campus to Drive Innovation and Collaboration, Invest in Employees | Sustainable Brands | Good Marketing | Scoop.it
Ford has announced plans to transform its Dearborn facilities into a modern, sustainable, high-tech campus to foster innovation and help drive the company’s transition beyond mere automaker to a mobility company. Features of the new campus include 4.5 million square feet of upgraded workspace designed to maximize employee health, collaboration and wellbeing, and a net positive Sustainability Showcase.
Kasia Hein-Peters's insight:
Ford is reframing its business model into a "mobility company"
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Forget shopping. Soon you'll download your new clothes

Forget shopping. Soon you'll download your new clothes | Good Marketing | Scoop.it
Downloadable, printable clothing may be coming to a closet near you. What started as designer Danit Peleg's fashion school project turned into a collection of 3D-printed designs that have the strength and flexibility for everyday wear. "Fashion is a very physical thing," she says. "I wonder what our world will look like when our clothes will be digital."
Kasia Hein-Peters's insight:

3D printing in fashion

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How VerbalizeIt is Tapping into this 35 Billion Dollar Market

How VerbalizeIt is Tapping into this 35 Billion Dollar Market | Good Marketing | Scoop.it
Bringing the translation industry into the 21st century
Kasia Hein-Peters's insight:

A new business model is emerging in translation services...

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Some advice from Jeff Bezos

Some advice from Jeff Bezos | Good Marketing | Scoop.it
Jeff Bezos stopped by our office yesterday and spent about 90 minutes with us talking product strategy. Before he left, he spent about 45 minutes taking general Q&A from everyone at the office.


During one of his answers, he shared an enlightened observation about people who are “right …
Kasia Hein-Peters's insight:

"...you should consider your point of view as temporary"

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