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Scoop.it!
Digital advertising as we know it is less effective. Ad blocking and banner blindness are why. We are now seeing the explosive rise of influencer marketing. 
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Scoop.it!
Most of the samples will be distributed as Quaker Oatmeal Cups to morning commuters in cities including New York, Chicago, Los Angeles and San Francisco; and as oatmeal pouches distributed to
Kasia Hein-Peters's insight:
New Quaker's campaign
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"Impressions" is an incredibly blunt an instrument when it comes to measuring the impact of influencer marketing. In the Social Age, this new era of great-and-only-getting-better analytics, somethi...
Kasia Hein-Peters's insight:
How do you find your online and offline influencers?
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Find out how Content Marketer of the Year finalist, Marriott’s David Beebe, is delivering on its influencer marketing strategy – Content Marketing Institute.
Kasia Hein-Peters's insight:
An example how Marriott uses influencer marketing.
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From
wersm
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of information people are able to collect thanks to the internet. Shoppers of all kinds no longer rely on branded content…
Kasia Hein-Peters's insight:
The importance of influencers for your business
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Is Google putting the brakes on influencer marketing? With new regulations on how bloggers should behave, the rules of engagements are changing.
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With 70% of consumers trusting reviews over sales spiel, user-generated content is a powerful tool. Sophie Turton explains how it can build your brand
Kasia Hein-Peters's insight:
Customers are more important than ever
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Kasia Hein-Peters's insight:
Influencer marketing by Novo Nordisk
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Kasia Hein-Peters's insight:
How to choose the right influencers for your marketing campaign...
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Want sway? Who doesn’t?We all want to be influential.So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp.
Kasia Hein-Peters's insight:
Basics of influencer marketing
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