Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience | Sustainable Brands

CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience | Sustainable Brands | Good Marketing | Scoop.it
CVS Pharmacy is introducing a new prescription management system for patients managing multiple medications in an effort to enhance patient safety. The ScriptPath Prescription Schedule features all of a patient’s prescription information in one place, along with new, easy-to-understand icons that are designed to simplify how patients take medications and how caregivers give them.
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Another Year Of Upheaval For Food, Beverages, Restaurants

Another Year Of Upheaval For Food, Beverages, Restaurants | Good Marketing | Scoop.it
Another Year Of Upheaval For Food, Beverages, Restaurants - 01/03/2017
Kasia Hein-Peters's insight:
Societal increased focus on healthy food impacted business in 2016
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How Behavioral Economics Can Produce Better Health Care

How Behavioral Economics Can Produce Better Health Care | Good Marketing | Scoop.it
People don’t always act “rationally.” Nudges might be able to lead to better doctors and healthier patients.
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Startup Aims to Get People in the 'Habit' of Eating What Their Bodies Truly Crave | Sustainable Brands

Startup Aims to Get People in the 'Habit' of Eating What Their Bodies Truly Crave | Sustainable Brands | Good Marketing | Scoop.it
Created by Plum Organics founder and CEO Neil Grimmer, Habit – which launches in January – guides users toward optimal health and wellbeing by creating a personal nutrition blueprint for each user. Unlike generic, one-size-fits-all eating fads, Habit develops nutrition recommendations based on an individual’s unique biology, metabolism and personal goals, then helps users reach their health goals by delivering fresh, personalized meals to their doorstep, and supporting through one-on-one wellness and nutrition coaching.
Kasia Hein-Peters's insight:
Dieting for health rather than for look
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