Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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How a German Startup Is Making the ‘Magic of Light’ Affordable in Developing Countries | Sustainable Brands

How a German Startup Is Making the ‘Magic of Light’ Affordable in Developing Countries | Sustainable Brands | Good Marketing | Scoop.it
Some two billion people around the world don’t have a reliable electricity source to meet their daily energy needs. In the 90 percent of households in rural Tanzania, Kenya or Rwanda that don’t have electricity, kerosene lamps, batteries or generators. Mobisol is hoping to change that by scaling solar power in Africa with the help of mobile phones.
Kasia Hein-Peters's insight:
This is a great business model
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Powered By 100% Renewables, Google Sets a New Business Standard

Powered By 100% Renewables, Google Sets a New Business Standard | Good Marketing | Scoop.it
This week, Google announced that all of its operations, including offices and data centers, will be powered by 100 percent renewables next year. Its investments have led to $3.5 billion in infrastructure spending over the past several years.
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Indian Chemical Firm Makes Carbon Capture Breakthrough Turning CO2 into Baking Soda | Sustainable Brands

Indian Chemical Firm Makes Carbon Capture Breakthrough Turning CO2 into Baking Soda | Sustainable Brands | Good Marketing | Scoop.it
Tuticorin Alkali Chemicals & Fertilizers (TACFL), a chemical and fertilizers company based in the Southern Indian state of Tamil Nadu, has made a global breakthrough in carbon capture technology, one that promises to prevent emissions of 60,000 tons of CO2 annually.
Kasia Hein-Peters's insight:
Let's turn CO2 into a profit
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