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Daniel Lubetzky, Founder and CEO of KIND Healthy Snacks, has launched an independent organization that seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. Feed the Truth will ensure science overrules special interest through activities such as investigative journalism, consumer education campaigns and educational briefings to policymakers and influencers.
Kasia Hein-Peters's insight:
In order to make an informed choice, customers need the truth
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Consumers increasingly view marketing as manipulation. It is important to dispel this notion and the profession should take steps to do so.
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![[Video] Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good | Good Marketing | Scoop.it](https://img.scoop.it/uZa2RLLR5SNSvbzqBhlHczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
For over a decade, the Sustainable Brands community has been at the forefront of elevating the business case for embedding environmental and social purpose into
Kasia Hein-Peters's insight:
This presentation by Eileen Howard Boone from CVS is about being true to company's core values and decisions it leads to.
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How did Honey Maid manage to strike the right balance between marketing and ethics?
Kasia Hein-Peters's insight:
Brands which respect customer's sensitivities do much better
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Business leaders gathered with Pope Francis, Fortune and Time to build actionable solutions to the world’s greatest problems.
Kasia Hein-Peters's insight:
21st Century Manifesto
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Since October, the UK Modern Slavery Act has required all commercial organisations with turnovers greater than £36 million, and with a presence in the UK, to publish an annual statement detailing the steps they are taking to ensure that slavery and human trafficking are not occurring within the business itself, or in its supply chain. A panel debate last week discussed why this remains a pivotal law for brands operating in the UK, and how businesses can best address the issues of slavery within their own supply chains.
Kasia Hein-Peters's insight:
Big companies with operations in the UK must now publish an annual statement on their websites detailing the steps they are taking to ensure that slavery and human trafficking are not occurring within the business itself, or in its supply chain.
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