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Artificial empathy is AI's next frontier, and the applications in marketing are numerous. 
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Storytelling is powerful. Esther Choy explains the exact ways to use stories and how using data, statistics, & visuals make stories even more memorable.
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Explore how you can win at marketing campaign optimization using the science of memory to make your content more impactful.
Kasia Hein-Peters's insight:
Nostalgia and polar bears
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It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
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Making a purchase is 85% emotional and 15% logical - this article breaks down how you can use content marketing to tap into your customers' emotions.
Kasia Hein-Peters's insight:
How emotions help the content to go viral
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Create a winning emotional social media campaign Connecting your product or service with emotion is one of the best ways to make...
Kasia Hein-Peters's insight:
Emotions can move people to action...
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Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
Kasia Hein-Peters's insight:
"Consumers’ emotional reactions to brands, advertising and experiences may sound like an esoteric topic, but tracking these could ultimately be a more reliable method for understanding the motivators of behaviour than asking people to explain them."
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When you know your audience's pain points, connections come easily. Go beyond consumer psychology to find, address, and relieve your readers' hurts.
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Dr Nicolas Hamelin, Associate Prof. of Marketing & Head of the Neuromarketing Center at S P Jain, explains how and why marketers use consumers’ unconscious biases to sell their products.آ
Kasia Hein-Peters's insight:
Cognition and emotions are integrated in the brain
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Corporate communicators prefer factual over emotional storytelling - but neuroscience suggests that approach is dead wrong.
Kasia Hein-Peters's insight:
A few tips for a good storytelling
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Check out these seven lovable video marketing campaigns to inspire your own efforts.
Kasia Hein-Peters's insight:
The use of emotions in advertisement
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The powerful psychology behind marketing to people in their mother tongue http://t.co/joQcP16cU6 #marketing #advertising
Kasia Hein-Peters's insight:
The emotional power of mother tongue
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