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Scoop.it!
Use these phrases and techniques to tap into your customer's bias towards buying. 
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Scoop.it!
To answer the question "what is a meme?" we need to consider some important insights from evolutionary biology.
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Nudge Theory draws on human behaviour to create subtle policy 'nudges' that encourage people to make good or healthier choices. The Policy Shop investigates.
Kasia Hein-Peters's insight:
Nudging as important tool for public health policy
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Enterprise Rent-A-Car Partners With Live Nation - 11/07/2016
Kasia Hein-Peters's insight:
Enterprise is trying to differentiate through an emotional campaign in a crowded market
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Kasia Hein-Peters's insight:
Good messaging shouldn't be boring
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From
hbr
For social causes, conventional marketing methods seldom are successful.
Kasia Hein-Peters's insight:
How to change behavior through communication
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VIEW SLIDES KIND’s healthy snack bars are ubiquitous, but most people aren’t as familiar with the not-only-for-profit company’s social mission, which is rooted in founder & CEO Daniel Lubetzky’s heritage and desire to build bridges between people.
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When UX falls short of intuitive, cognitive load increases. As cognitive load increases, your conversion rate begins to suffer. Here's what to do about it.
Kasia Hein-Peters's insight:
Keep it simple
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Movember has built its own viral marketing success through years of well-timed partnerships, social media savvy, and an overall engaging experience.
Kasia Hein-Peters's insight:
The Movember campaign has been running for 17 years now.
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Takeda’s IBD disease awareness campaign superhero Samarium is back, and this time he brought friends. The IBD-Unmasked campaign welcomed four new Marvel-created superheroes--two who also suffer from inflammatory bowel disease and two caregivers.
Kasia Hein-Peters's insight:
Comic characters employed in disease education
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Kasia Hein-Peters's insight:
The corporate strategic storytelling includes: - shifting mindset / making a commitment to storytelling - honing writing skills - understanding your audience - bring data to life through a narrative
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