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Learn everything there is to know about the use of color in design, from color theory to color meanings, and everything in between. 
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The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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Learn about the incredible and complex ways your brain processes color.
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infographic: How Colors Influence People: The Psychology Of Color In Business Marketing
Kasia Hein-Peters's insight:
Much has been written on the topic of colors and their meaning... Here is yet another article.
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infographic: How Colors Influence People: The Psychology Of Color In Business Marketing
Kasia Hein-Peters's insight:
Guide to the use of color in marketing and advertisement
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![Color Psychology In Marketing: The Complete Guide [Free Download] | Good Marketing | Scoop.it](https://img.scoop.it/dRZv2-ePfBFNrz9TqeyeEzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
Kasia Hein-Peters's insight:
Very thorough guide to the meaning and use of colors in marketing
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Scoop.it!
Learn about the incredible and complex ways your brain processes color.
Scoop.it!
"Santa Larry" is melting hearts in Minnesota — and across the country.
Kasia Hein-Peters's insight:
Share your insight
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A new study on the ethical implications of logo colors suggests that the blue might be "greener" than green when it comes to branding.
Kasia Hein-Peters's insight:
In branding, blue is "greener" than green...
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The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing.
Kasia Hein-Peters's insight:
This is the most thorough analysis of the significance of color in branding that I have ever seen. Strongly recommend to read and keep as a reference.
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Have you ever noticed how fast food companies all seem to make use of the same basic color palette? The industry is dominated by red and yellow, and the few brands that don’t use those colors make use of orange, pink, and other warm, bright colors.
Kasia Hein-Peters's insight:
Yet another article on the psychology of color, this time as it applies to websites.
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When it comes to buying things, our brains can't see the big, black-and-white forest for all the tiny, colorful trees, according to marketing scholars at The Ohio State University, who say that people who were shown product images in color were more...
Kasia Hein-Peters's insight:
How to use color or black and white images, depending if you want your customers to focus on details or the big picture.
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