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Scoop.it!
Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions. 
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Scoop.it!
Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.
Kasia Hein-Peters's insight:
Values matter. What your brand stands for?
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The more time you spend on social media, especially in Twitter chats, the more you’ve heard the term “authenticity” being thrown around. It is often discussed, and we as marketers, are always told tha
Kasia Hein-Peters's insight:
A few good advices for building an authentic brand
Scoop.it!
Meg Dickey-Kurdziolek shows you how to create a design persona that brings your brand’s personality to life.
Kasia Hein-Peters's insight:
Creating a brand personality
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It’s a tricky time to be a food marketer. How consumers define what’s healthy is in flux. As a food marketing friend pointed out, consumers are increasingly pri
Kasia Hein-Peters's insight:
This is a classic example of playing on stereotypes... GMO-free = healthy in consumer perception, despite other ingredients and overall caloric intake.
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From
ourvodka
Our/Vodka is a global vodka made by local people in cities around the world. Locally produced, hand bottled and engaged in the local community.
Kasia Hein-Peters's insight:
An example of "glocal" campaign - global company using local partnerships to make the brand more appealing to consumers, who prefer local products...
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For the hundreds of brands that participated in #RAKWeek and #RandomActsofKindnessDay in February, it was the perfect pairing of brand storytelling with an authentic, human and timely message. Kindness is cross-disciplinary, after all. And the campaign’s stellar results provide important insights on effective cause marketing. For purpose-driven brands, there’s a lot to be learned from this particularly successful campaign. We’ve condensed some of this wisdom into three tips.
Kasia Hein-Peters's insight:
Positive psychology concept of "random acts of kindness" has been adopted by some brands...
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"Understand these archetypes, and contemplate where your customers are in their lives at this moment. Knowing where they are will help you strengthen the role you're supposed to play in their lives and further define how you can help them along their journey."
Kasia Hein-Peters's insight:
7 story archetypes and how they can be used in telling the brand story
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Read on for 10 things you probably didn't know about your favorite energy bar brand, so we can all be obsessed together.
Kasia Hein-Peters's insight:
A nice story about a brand, which focuses on healthy snacks, sustainability and employees well being
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From
www
Luxury goods maker Shinola is marketing upscale watches and bicycles by playing up the brand’s blue-collar roots.
Kasia Hein-Peters's insight:
Nostalgia for "made in America" pictured by battered Detroit and building on a city revival... I really like this brand personality :-)
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For a moment, I completely forgot where I was. Where I actually was, at that particular moment, was starting out on my morning run in Tokyo while on a recent business trip. Where, just for an instant, I thought I was, was on 85th Street on the Upper East Side of Manhattan. The reason for [...]
Kasia Hein-Peters's insight:
Experiential marketing is driving small brands expansion worldwide
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Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. I know, for many of you out there, this doesn’t sound right and you might be preparing to personally slaughter me.
Kasia Hein-Peters's insight:
Follow brand personality
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