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Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are.
Via Jeff Domansky
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Rescooped by Kasia Hein-Peters from Public Relations & Social Marketing Insight |
Scoop.it!
Via Jeff Domansky
Kasia Hein-Peters's insight:
Let's just be careful and not use psychology to manipulate customers...
Lisa Sherman shares 13 psychological principles that could make your marketing more effective. Good read.