Good Marketing

In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily choices rather than big, unrealistic resolutions. The new, ready-to-serve soups feature simple, recognizable ingredients, contain no artificial colors, flavors, ingredients or modified starches, and come in non-BPA-lined, recyclable cans.

Created by Plum Organics founder and CEO Neil Grimmer, Habit – which launches in January – guides users toward optimal health and wellbeing by creating a personal nutrition blueprint for each user. Unlike generic, one-size-fits-all eating fads, Habit develops nutrition recommendations based on an individual’s unique biology, metabolism and personal goals, then helps users reach their health goals by delivering fresh, personalized meals to their doorstep, and supporting through one-on-one wellness and nutrition coaching.