It's amazing how ingrained Facebook has become in our lives, personally and professionally; as consumers and as individuals. When a business doesn't have a website, it's surprising, but when it doesn't have a Facebook page, it's straight up dumbfounding. Facebook pages, like most social media profiles, are free, easy to set up and use, and to a degree, level the competitive playing field for businesses -- why wouldn't you create one? For those that have, it can be extremely frustrating when they don't see success just as easily as the set up was, but there is hope. While some brands do seem to get it right from the beginning, in most cases, Facebook engagement doesn't come quickly thanks to the platform's algorithmic timeline.The brands who get the most likes, comments, and shares have the knowledge and tools to be successful, and after reading this article, you will too.
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