Should every company engage in social media? I don't think so. Companies should first ask themselves these 20 questions to see if social media will benefit their business.
...Whether to engage in social media marketing depends on whether it can…
* Save you money.
* Make you money.
If social media isn’t going to accomplish one of those two goals, then you have no business engaging in it. Why? Because participating in social media is expensive. I know everyone talks about how cheap it is … but they are not thinking like business owners. They’re thinking like people who only know how to open a YouTube channel account or sign you up on Twitter. Sure, creating an account on many of the social media tools and networks is free. But that’s where free ends....
Via
Jeff Domansky,
Eliza Steely 
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