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Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Social media has become so much about the visual more than the actual text on page. Having the right photo can drive more traffic likes and shares then the title of the post or article.
At MarketingHits we help our clients fine tune your social media content to produce better results across multiple channels.
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com from Digital Marketing |
This post outlines how you can learn more about your audience on social and how to boost their engagement once you understand who they are.
Scooped by Brian Yanish - MarketingHits.com |
Welcome to a new roundup of social media tools and services! This month, let me introduce you to: LikeAlyzer, Leaf, Qunb, SimilarWeb, and Alternion
Couple tools here I need to check out.
More tools for your social media toolbox, it never ends....
Taking advantage of social media's ability to reach broader audiences is a staple in inbound strategies.
Really hard to argue with these kinds of numbers. One campaign worth modeling and testing.
With the continued rise in Inbound Marketing this article presents some powerful proof on just what can be achieved. No wonder the likes of MarketHive are basing their business model on the the whole FaceBook look and feel plus the ability to generate sales based on a neural social networking approach.
A look at the rise of curated newsletters and which of the best newsletters to subscribe to for finding awesome content to share.
Scooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution |
The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
This great share from @Cendrine Marrouat - https://www.cendrinemedia.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!
Scooped by Brian Yanish - MarketingHits.com from SocialMoMojo Comms & Content |
Twitter’s memory is about to get a lot better.
The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts.
Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. The real-time search engine, an inverted index of about a week’s worth of tweets, has been supplemented since 2012 with about 2 billion “top tweets” and in 2013 that link was made more robust.
And not just *your* tweets -- all tweets. Kinda cool. :)
Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect t(...)
Scooped by Brian Yanish - MarketingHits.com from SocialMoMojo Comms & Content |
"When I'm speaking at a conference, one of the most common questions I'm asked is what do I think the future of social media is. I'm not great at distant future predicting, but I do believe the story of...social media is visual content."
Dan Zarella presents his analysis of Instagram success factors in a terrific infographic.
Scooped by Brian Yanish - MarketingHits.com |
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+
While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +
It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring
It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +
I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!
Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.
Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.
You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.
Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.
Scooped by Brian Yanish - MarketingHits.com from Social Media News & Tutorials |
We don't lump Twitter in the same privacy bracket as, say, Facebook. But like any social network, Twitter is vulnerable to oversharing, data leakage and unintended consequences. We take a look at T...
How to improve your Twitter security and privacy
Here's some great tips to easily make your twitter account a lot less likely to become a hacker victim.
Scooped by Brian Yanish - MarketingHits.com from Google Plus and Social SEO |
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.
It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.
Scooped by Brian Yanish - MarketingHits.com from BI Revolution |
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.
TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.
Scooped by Brian Yanish - MarketingHits.com from consumer psychology |
"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
Scooped by Brian Yanish - MarketingHits.com from Hot Blog Tips |
Rather than delete or abandon an old Twitter account you no longer need, rebrand or repurpose that account for another project. Starting with an already established Twitter account with content and followers can grow much faster than starting one out from scratch. Details and step-by-step directions can be found at http://hotblogtips.com/rebrandingtwitter ;
Scooped by Brian Yanish - MarketingHits.com from Google Plus and Social SEO |
Blogs posts work but slides, videos & lists transcend paid, owned & earned media. Why does a body of content of a single media type make a great investment?
Understanding P.O.E.M.
(paid, owned & earned media) is essential as social media maturates, further amplifying the role and value of Content Networks.
The Sweet Spot
See Slide #3 in Nick's Deck
Social Networks vs. Content Networks
Insights into How to Manage Your Social Media Presence
Read on and see the discussion about social networks vs. content networks which are key to marketing content these days
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.
Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to l
How to Calculate the ROI of Your Social Media Campaigns [Infographic]
6 Steps to Measure ROI
1. Set your conversion goals.
2. Track conversions.
3. Assign monetary value to each conversion.
4. Measure total benefits by channel.
5. Determine total costs.
6. Analyze results and improve.
By: Neil Patel via Quick Sprout
#
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.
Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
More information at the link...
I have seen this in action and found it to be true and a good representation.
Scooped by Brian Yanish - MarketingHits.com |
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Great article, thanks for sharing @Dr. Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?
Are your "stories" engaging your blog and posting readers?
Should we spend more time honing our Story Telling skills?