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If you want someone to remember your message--in a presentation, an article, or a report--tell them a story.
Our brains are far more engaged by storytelling than a list of facts--it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while we've covered the importance of storytelling before, there is another element that can drive your point home even more--images. That's because visuals add a component to storytelling that text cannot: speed.
Via The Learning Factor
This article is interesting when it comes to social media marketing. It is important for marketers to be aware that consumers remember stories easier then lists of facts, because when marketers are choosing how to market their products they should consider this article and the information it has to offer. I agree with the fact that i remember stories more frequently then lists of facts when it comes to marketing and advertising and even when studying for school.
"HubSpot's social-media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without." Adding images allows people to remember your message easier, and quicker!