SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.
In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.
Via
Lauren Moss
De nombreux articles et infographies existent sur le sujet, mais cette infographie est probablement la plus intéressante que j'ai vue jusqu'à présent
This Colour Psychology infographic reminds us of the significant influence that societal and cultural values have on so many different aspects of our lives. The implications are so many. This guide can be really useful for entrepreneurs and freelancers when they decide on logo and branding.