According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Data drives all aspects of marketing and without doubt is the most valuable resource for marketers today. Today’s consumers are moving faster than ever before and data is a critical ingredient for driving meaningful and personalized communications with consumers across multiple channels. Here’s a short guide to cross-channel marketing and how data drives success in the age of the connected consumer.