The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.-Thomas J. WatsonBuilding relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.Remember, they chose you for a reason.Your product or service offerings may be great

Via Eric_Determined / Eric Silverstein

Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. 

Via Martin (Marty) Smith

Snail mail – the original form of direct marketing – lives, according to a recent consumer survey, showing that the average Australian receives around seven letters per week, with government departments the most prolific users of the medium for communication purposes.

Read rates were high for most sender categories, much higher than standard email open rates, with special interest clubs and government leading the pack with open rates of 79% and 78% respectively. Read rates were less favourable for correspondence from real estate agents and local restaurants, while supermarket communication proved more likely to be read than department store mail.

For all categories respondents of the nationally representative survey preferred to receive correspondence via snail mail than email, although there were high numbers of people with no preference either way. Snail mail is preferred for lengthier or important information while email is preferred for brief information. As could be expected, older generations are more likely to be receptive to mail than email...

Via Lauren Moss