Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
Via Martin (Marty) Smith
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Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
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Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.
Facebook or Linkedin? Mejor las dos pero si hay que elegir...
For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.
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Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.
Watch Marty the "Change Agent" utilize his marketing expertise to move http://www.curecancerstarter.org/ forward.
http://www.atlanticbt.com/blog/how-the-web-cures-cancer-google-hangout-10-11-13/
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Is it time for you to close your Facebook brand page? Here are three important things to consider
Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start.
Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.
If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence).
add your insight...