Business analytics are becoming 'the air companies breathe and the oceans in which they swim,' according to Deloitte Analytics. These eight trends will dominate the analytics field in 2015.
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Scooped by Brian Yanish - MarketingHits.com |
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Learn about the terms you need to know when working with different marketing analytics programs.
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Scooped by Brian Yanish - MarketingHits.com from Business Support |
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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Via janlgordon, BSN
Siri Anderson's curator insight,
February 1, 2014 9:16 AM
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
Frederic Hohl's curator insight,
February 2, 2014 5:55 PM
What talents in digital marketing companies will look for in 2014
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Scooped by Brian Yanish - MarketingHits.com from Must Market |
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From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
May 9, 2013 10:10 PM
Eight data myths that marketing people believe that get them fired:
1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!
http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/
Beyond Brilliant! @avinash
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Scooped by Brian Yanish - MarketingHits.com from visual data |
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Is Big Data still a big mystery to you?
In recent years, the volume of information coming into companies has exploded, so that many IT organizations are dealing with extremely large sets of data.
IT leaders are rethinking many aspects of how they manage and deliver information, from investments in infrastructure and analytics tools to new policies for organizing and accessing data so they can deliver more of it, faster. They are concerned that if they don't have the right tools and architectures to deal with all that information, then big data can be a big problem. Check out these infographics on Big Data to see the impact...
Via Lauren Moss
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bucket bag or nah? http://jennysinspirations.blogspot.com/2015/03/its-bucket-bag.html