How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.
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Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.
Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?
This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.
You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.
How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads.
Here is a great source of metrics for your next social media campaign
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When it comes to using Pinterest for business, there are several things you can do to increase your following & influence. This useful guide will definitely help you!
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Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)
So do you use the smart logo : http://pinterest.com/ubleam/
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We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.
This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.
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A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.
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The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.
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When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
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This infographic by Sungard attempts to relate the measures needed to be taken to successfully surviving a zombie attack and migrating to the cloud.
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The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.
So how much time do small businesses really spend on social media platforms?
This infographic from VerticalResponse attempts to answer that question...
Moving from data scarcity to abundance
La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.