There is no shortage of material that needs to be read in business including marketing copy, business plans, contracts legal documents and of course business books. I love to read but not all business reading is particularly entertaining or well written. And some of the most important stuff is dense, dry and dreadful no matter how much achieving success requires you read it.

So when my inbox is full of necessary reading that I know will put me to sleep, I have to make a special effort to power through it. First, I set aside time with no distractions. No phone, email or TV to draw my focus. Then I find a place with lots of natural light. Lastly I turn on mellow music that I know well so I can get into rhythmic groove. Before you know it the stack is gone and I feel better for having been productive.

Here are more ways to tackle that tough material from my Inc. colleagues.

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The Ipad is an important Business Tool
The iPad is becoming more and more important as a Business Tool
Here is a good video Counting down the top 5 reasons you
should buy an iPad for your bus

It seems like a lot of bloggers and mainstream media publications are talking about JC Penney's #TweetingWithMittens stunt on Twitter. Most are saying that it was a misstep. As they complain about it, they fall into the trap perfectly. It's being talked about by journalists, Twitter users, and even other companies trying to get their own clever Tweets into the mix. The jokes on all of them. This campaign worked beautifully. When you consider that they didn't spend millions of dollars to advertise during the Super Bowl and are being talked about as if they had, the ROI is very apparent.

" The folks at WebMarketing123 surveyed 500+ marketers about their top digital goals and challenges to find out what’s working, what’s not, and what they’re planning for in 2014. "

How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

• Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

• Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

• Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.

This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.

A recent study revealed that almost half of companies are not monitoring their online social media communities.

More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...