It’s probably happened more than once: You spend a lot of time trying to convince someone that their opinion on a particular issue is wrong. You take pains to make sure your argument is air-tight. But instead of coming around to your point of view, your conversation partner pushes back, still convinced of her ultimate rightness. “What do you mean poor people need social programs? They have the same opportunities as everyone else!” By the end of your debate, you’re faced with the same stalemate you had at the beginning—and your relationship may be feeling the strain.
Why is it so hard to convince others to change their minds?
Via David Hain