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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | International business & e-commerce | Scoop.it
From www.shopify.com - July 28, 2014 8:54 AM

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.


In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'


Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 2014 8:50 AM

Useful reference and advice for practical SEO for local businesses.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How To Double Your Revenue With SEO

How To Double Your Revenue With SEO | International business & e-commerce | Scoop.it
From searchengineland.com - May 9, 2013 8:37 PM

In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today.

 

At the heart of this accomplishment lie two things which are related to one another:

1. A focus on uncovering user intent, and then filling that need

2. The ability (and budget) to do all that’s necessary.

 

This may sound easy, but when you consult with a business that is stratified and compartmentalized into watertight departments and divisions, this presents many challenges....


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Jeff Domansky's curator insight, May 9, 2013 2:02 PM

Here's a look at the business impact and ROI of SEO and some tips to improve your results.
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