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The 10 Most Beautiful Mobile Games

The 10 Most Beautiful Mobile Games | Must Play | Scoop.it
From mashable.com - September 20, 2014 3:37 AM
Great graphics don't necessarily make a beautiful mobile game. Check out these 10 games that focus on more than reality.

Martin (Marty) Smith's insight:

Breaking my rule about big sites again and doing so on design again. Mobile games are BLOWING UP thanks to the ubiquitous smartphone that rarely wanders more than 10 feet from our every waking moment. Our Curagami co-founder Phil Buckley blames smartphones for the death of free time.

An easy to observe phenomenon. Look at any queue these days and count the number of people head down and staring at their phone. They are probably staring at one of these 10 most beautiful games via Mashable.

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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Must Play | Scoop.it
From www.postplanner.com - August 15, 2014 6:08 PM
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software

Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software | Must Play | Scoop.it
From uic.qualtrics.com - July 26, 2014 5:11 PM
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today. (@NardyVitor Reminder: Are games like Call of Duty realistic?

Martin (Marty) Smith's insight:

Survey Tools Exploding, Need Social Survey
Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.

Social Survey / Game Tool Needed
The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.

Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:

* Big Data makes knowing anything HARD.
* Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.

Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.

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4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner

4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner | Must Play | Scoop.it
From www.socialmediaexaminer.com - April 11, 2014 4:54 PM
Use these tips to crowdsource your product ideas through social media contests. Let your customers give input that lets you deliver products they love.
Martin (Marty) Smith's insight:

Great suggestions and close to what we are creating with http://www.crowdfunde.com. 

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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Must Play | Scoop.it
From www.socialmediaexaminer.com - September 24, 2013 8:31 AM

Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?


Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.


Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.

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COOL Zynga Raises $13M From "Gaming For Social Good"

COOL Zynga Raises $13M From "Gaming For Social Good" | Must Play | Scoop.it
From zynga.org - March 18, 2013 2:14 PM
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:

Gaming For Social Good & Cure Cancer Starter

If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . 


It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. 

Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale. 
 

Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet. 

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GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail | Must Play | Scoop.it
From www.haikudeck.com - August 25, 2014 12:25 PM

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.


How can you Gamify YOUR Content Marketing?
* Ask questions.
* Curate response.
*  Create "winnable" competitions.
* Feature, Feature, Feature.

* Curator & Creator = YOUR ROLES.

Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.

Martin (Marty) Smith's insight:

add your insight...

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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotCom

From www.youtube.com - August 7, 2014 5:30 PM

Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014
Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.

The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.

Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".

Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests:  http://blog.homes.com/category/contests/

I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.

"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.

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Have You Won Prizes from Twitter Parties? - About - News & Issues

Have You Won Prizes from Twitter Parties? - About - News & Issues | Must Play | Scoop.it
From contests.about.com - May 14, 2014 12:55 AM
Have You Won Prizes from Twitter Parties?
About - News & Issues
I've heard a lot of buzz about Twitter parties, so I decided it was time to look into them. I tried one hosted by Hotels.com yesterday, and it was actually a lot of fun.
Martin (Marty) Smith's insight:

Interesting new trend.

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Why Badges Matter - Librarian Creates Site for Teachers to Earn Digital Badges

Why Badges Matter - Librarian Creates Site for Teachers to Earn Digital Badges | Must Play | Scoop.it
From www.thedigitalshift.com - December 13, 2013 1:48 PM
Even teachers need a little acknowledgment for learning new skills, according to library media specialist Laura Fleming.
Martin (Marty) Smith's insight:

Chaos Means Brands Matter, Brands Mean Badges Matter
As chaos, or the perception of chaos, increases we pattern seeking humans look for signposts, maps and ways out of the forest. Many say they despise social media badging with a, "Badges, we don't need no stinking badges," attitude.

Badges are meaningful icons, icons with a story of legitimacy behind them. Badges are earned, competed for and so cherished. This post shares how Librarian created badges to help define digital expertise among teachers.

When you learn something new you've worked hard. Everyone knows we are in the "constant learning" world. Luckily it is easier to learn new skills, but it can be hard to identify those new skills on your LinkedIn profile.

Badges like the ones Librarian created are great examples of how to create meaningful icons that help define personal branding and makes a conversation about who knows what easier and more universal.

So who needs some "stinking badges"? Chances are you do :). M

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Contests – Why Contests ROCK Social Media and SEO

Contests – Why Contests ROCK Social Media and SEO | Must Play | Scoop.it
From martinmartysmith.com - May 30, 2013 10:18 AM
Panda and Customer Friendly Google's ongoing campaign to improve the web's content quality called Panda loves customer engagement. When more people visit you
Martin (Marty) Smith's insight:

Wrote this piece by request and after writing these steps to create successful contests in emails to several friends. Hope they help you create a cool contest that helps blow up your social media and makes Google's Panda happy. 

This is on my MartinMartySmith.com Blog.
http://martinmartysmith.com/contests-why-contests-rock-social-media-and-seo/ 

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