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If Your Platform Isn't Mobile You Are DONE via Harper Read from Braintree & PayPal

If Your Platform Isn't Mobile You Are DONE via Harper Read from Braintree & PayPal | Must Play | Scoop.it

Marty Note On End of Cash
Yeah this post from Harper Reed, Head of Commerce at Braintree is a must read for e-commerce merchants and game creators. We are sharing the post on Contests and Games Revolution because video game developers forget they are connected to the death of cash too.

The death of cash means those who create alternative and fully owned currencies such as Audibles credits or PayPal's ability to give you your own money will thrive in the mobile payment world ahead as this must read post shares.

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5 Trends In Mobile Gaming For 2015

Mobile Gaming
Mobile gaming make take over the world. Here is a good deck about trends in mobile gaming marketing for 2015.


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Dude, Mobile Gamification is 3radical

Dude, Mobile Gamification is 3radical | Must Play | Scoop.it

3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way.

Marty Note
This mobile gamification platform looks cool. Promise to evaluate and share thoughts soon.

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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Must Play | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

Martin (Marty) Smith's insight:

add your insight...

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Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung

Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung | Must Play | Scoop.it

New Samsung Music, Sports & Mobile Phone Campaign


The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.

Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.

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Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat

Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat | Must Play | Scoop.it
How Facebook is helping to pair up mobile developers with its 375 million gamers
VentureBeat
When I need to make friends, I just go on Facebook and start spamming random people.
Martin (Marty) Smith's insight:

Cool BI in the ultra hot mobile games space.

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Call of Duty Studio Shutting Down - Mobile Entertainment

Call of Duty Studio Shutting Down - Mobile Entertainment | Must Play | Scoop.it
Mobile Entertainment
Call of Duty's mobile studio shuts its doors
Mobile Entertainment
The mobile team behind Call of Duty's mobile games has announced that it will be shutting its doors for the final time at the end of this month.
Martin (Marty) Smith's insight:

I can't understand how any game studio would go out of business when their expertise and help is so needed over on the website creation and marketing area. Apparently that need isn't getting through.

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Gaming Goes Mobile: Zynga Launches 'FarmVille' Moible - LA Times

Gaming Goes Mobile: Zynga Launches  'FarmVille' Moible - LA Times | Must Play | Scoop.it
Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Martin (Marty) Smith's insight:

Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops.

Gotten so I think of all Internet marketing as a game and the smartphone as the game console (lol). This LA Times article about Zynga making FarmVille for Mobile is a SOT (Sign of the Times). M

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Threes A Mobile Game & "Design Marvel" Worth Your Play - CNET

Threes A Mobile Game & "Design Marvel" Worth Your Play - CNET | Must Play | Scoop.it

The image of the emblematic smartphone game has not been held in high regard of late. Certainly not with titles like Flappy Bird seemingly taking over the world, earning $50,000 a day off our meaningless compulsions and further cementing the well of condescension "hardcore" gamers have for the mobile platform and its capacity.


That's where Threes comes in. Released Wednesday as a universal iPhone and iPad app, the $1.99 title -- a simple math-based puzzler with gorgeous design and catchy music -- is what a overtly refreshing, downright fantastic mobile game should be.

Martin (Marty) Smith's insight:

Beautiful and a little crazy (lol). M

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Top 10 Augmented Reality Games for Android / iOS platforms

Top 10 Augmented Reality Games for Android / iOS platforms | Must Play | Scoop.it
Top 10 Augmented reality games includes racing augmented cars, fighting enemies, trailing for treasure, placing virtual play and more, all in augmentation.
Martin (Marty) Smith's insight:

Augment my reality please!

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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | Must Play | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...
Martin (Marty) Smith's insight:

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach

Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach | Must Play | Scoop.it
Using HTML5 for dynamic educational games: HTML5 developer Przemyslaw Szczepaniak considers the possibilities ... http://t.co/Y7gg48abW7
Martin (Marty) Smith's insight:

Mobile Devices As Game Consoles
More evidence smart phones are really game consoles. I agree with Gamasutra's central idea - creating games should be serious fun. As we create mobile games we should embrace the OTHER side of the phone such as:

* GPS.

* Always ON.

* Always NEAR.

* Almost always logged in. 

These conditions are UNIQUE to phones and mobile devices. An XBox has an "Event Horizon" where everything STOPS for game play to start or resume. The phone's "Event Horizon" is almost infinite since phones are left ON and we stay logged in. 

These unique to mobile devices conditions CAN BE incorporated into game play. Like long distance chess our phones are capable of remembering our and our opponents last moves AND locating us in space and time. 

What if I walk into a Starbucks and the Starbucks Game is in progress? I can join in, watch or learn from the game. If all brands are publishers now I would argue all brands are game creators too, even more specifically the coolest brands will become mobile game developers and use our phones and mobile devices as the game consoles they are becoming.  

 


alice joan's comment, May 24, 2013 9:13 AM
html becoming popular now
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Coupon Apps Get Cool, Ibotta Sees Gamification Soon

Coupon Apps Get Cool, Ibotta Sees Gamification Soon | Must Play | Scoop.it
Some times coupon clipping tends to feel like we lose energy and time for just saving some bucks. It’s a mom’s job, of course.
Martin (Marty) Smith's insight:

This is a huge DUH why didn't I think of that.

Said Sniper's comment, May 7, 2013 7:52 AM
thank u for that
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Top 5 Mobile Games to Avoid at all Costs

Top 5 Mobile Games to Avoid at all Costs | Must Play | Scoop.it
Are you sick of in-app purchases attempting to empty your pockets? If so you might want to avoid these mobile games - they're among the worst for it...
Martin (Marty) Smith's insight:

Mobile gaming is growing so fast quality is bound to suffer. Here are a few games you can skip as you try the growing herd of others stampeding your way. 

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Must Play | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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The 10 Most Beautiful Mobile Games

The 10 Most Beautiful Mobile Games | Must Play | Scoop.it
Great graphics don't necessarily make a beautiful mobile game. Check out these 10 games that focus on more than reality.

Martin (Marty) Smith's insight:

Breaking my rule about big sites again and doing so on design again. Mobile games are BLOWING UP thanks to the ubiquitous smartphone that rarely wanders more than 10 feet from our every waking moment. Our Curagami co-founder Phil Buckley blames smartphones for the death of free time.

An easy to observe phenomenon. Look at any queue these days and count the number of people head down and staring at their phone. They are probably staring at one of these 10 most beautiful games via Mashable.

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Play a Mobile Space Game Help Cure Cancer! - Gamification Co

Play a Mobile Space Game Help Cure Cancer! - Gamification Co | Must Play | Scoop.it
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research.

Martin (Marty) Smith's insight:

Love this! Using games and crowds to help cure cancer. Too good.

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Top 5 Android Games: May 2014 - Droid Life

Top 5 Android Games: May 2014 - Droid Life | Must Play | Scoop.it
Top 5 Android Games: May 2014
Droid Life
Here we find ourselves on the eve of a brand new month. Let us commemorate the achievement of the passing of another 31 days with a list of the best Android games from last month.
Martin (Marty) Smith's insight:

Mobile Games are eating the planet.

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If Mobile Games Get Any HOTTER They Melt The World

If Mobile Games Get Any HOTTER They Melt The World | Must Play | Scoop.it


Mobile Games Are HOT and Getting Hotter
China's 11.24 billion yuan ($1.86 billion) online game industry is scrambling to devise games that appeal to a generation of players who spend more time on mobile devices than consoles or computers.


Martin (Marty) Smith's insight:

Wow, mobile games are HOT. There is something about destroying what remains of our "free" time that is too good for smart phone enabled gamers to pass up.

Maybe instead of SoLoMo (Social Local Mobile) we should be thinking of MoSoGa (Mobile Social Games). If you are an IMer you would do well to THINK of ways to transform your CONTENT into a MoSoGa :).

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Candy Crush KING IPO $7.6 Billion (est) As "FREE To Play" Rocks Mobile Gaming

Candy Crush KING IPO $7.6 Billion (est) As "FREE To Play"  Rocks Mobile Gaming | Must Play | Scoop.it
Though it sounds like another frothy tech valuation, the Candy Crush developer booked a remarkable $1.8 billion in sales in 2013.
Martin (Marty) Smith's insight:

The "free to play" model is interesting and a great lesson in community based (social) Internet marketing. Better to get MORE people using and contributing since the DATA they provide can be turned into currency.

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Hedge fund Pressures Nintendo To Make Mobile Games

Hedge fund Pressures Nintendo To Make Mobile Games | Must Play | Scoop.it
A Hong Kong hedge fund manager wants Nintendo Co. to develop and sell mobile games--a sign of growing dissent among Nintendo shareholders.
Martin (Marty) Smith's insight:

Can't believe it takes PRESSURE to get Nintendo to join the mobile games revolution. Heck I've thought about creating a mobile games company (lol).

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9 Mobile Game Companies Generated $100M+ In Sales In 2013

9 Mobile Game Companies Generated $100M+ In Sales In 2013 | Must Play | Scoop.it

Guess the mobile gaming model is beyond "proof". Question is how can others cash in too?

Lori Wilk's curator insight, December 14, 2013 8:03 AM

Cashing in on mobile gaming is no game,it's big business. #mobile#gaming

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Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog

Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog | Must Play | Scoop.it
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Martin (Marty) Smith's insight:

Great article on the state of mobile gaming. Love this section:

As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year.[2] The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
 

Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue[2]. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %)[3].

- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf 

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GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment]

GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment] | Must Play | Scoop.it
After years of being strictly a platform for gaming companies to distribute and promote their titles, Facebook on Tuesday unveiled its new mobile games publishing initiative, aiming to back a select handful of gaming outfits to ...
Martin (Marty) Smith's insight:

Facebook As Partner
Wow, this move by Facebook in interesting and a balloon filled with interesting ideas and notions. Facebook is setting up to do more than simply host games. Facebook will take a cut of game revenue in order to help facilitate product acceptance in ways only it can (tap that amazing database for "like me" gamers).

There is talk that Facebook's real revenue comes from the information they've managed to gather on a billion people. This move suggests a way for Facebook to make money from its information while helping nascent game companies get a leg up. Sounds like a win-win to me.

 

Khalid Hart's curator insight, March 6, 2014 12:00 PM

Facebook has really turned its tide as far as usage goes.  I rarely if ever see a status anymore. These days all I see is pictures from some page I liked back in 2010 and then multiple candy crush saga invites.  I used to play Mafia Wars until I realized that it's a never ending game. Someone told me they surpassed rank level 999 and was still ascending.  Simply put Facebook has become its own unofficial console. I say that because there are plenty of games to choose from not to mention you can also tie in your mobile device games to Facebook.

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Mobile Games Crushing Expensive Handhelds

Mobile Games Crushing Expensive Handhelds | Must Play | Scoop.it
The sale of games for handhelds like the Nintendo 3DS and the Sony PlayStation Vita are tanking as consumers instead opt for mobile games from the App Store and Google Play.
Martin (Marty) Smith's insight:

For Every ACTION There Is An Equal and Opposite REACTION
 Duh, pads and phones are crushing standalone game consoles. The days of dedicated handheld gaming devices would seem to be numbered since many phones and pads provide as good if not better game experience AND so much more.  

I think of the phone as a GAME CONSOLE where one of the games is making phone calls :).  

 

Ravat Lakhan's comment, May 20, 2013 1:45 AM
wow nice