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Scooped by Martin (Marty) Smith
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Easily Add Live Streaming Events To Your Crowdfunding Ask via @Tubestart

Easily Add Live Streaming Events To Your Crowdfunding Ask via @Tubestart | Must Play | Scoop.it
Live streaming events are an extremely powerful part of many successful crowdfunding projects either to kick off or boost projects on Google+ or Ustream. People love live events but the problem has


Martin (Marty) Smith's insight:

Crowdfunding = Biggest, Best Online Contest / Game
Tubestart just made it easier to connect a streaming event to a crowdfunding campaign. That idea could significantly help the key 1st week when we know campaigns with 25% in are 80% likely to be successful. Cool addition.

The other reason this could be a cool addition, one that may make TubeStart better for many companies than Kickstarter or IndieGoGo, is we know 80% of successful crowdfunding funds come from the sponsoring entrepreneur's network.

Since MOST of the money comes from YOU anyway crowdfunding is a movable feast. You should use the tool that fits you and your campaign best. The ability to easily add a streaming events puts https://www.tubestart.com/  ahead of the pack.


Closer your campaign is to real time more money it will make (and that assumption is something we wish Mollick studied directly...closest he came is noting how important updates were to a project's fund raising success). 

Read Josef Holm's post about adding easy streaming on LinkedIn
http://www.linkedin.com/today/post/article/20140722215935-106019654-live-streaming-event-on-crowdfunding-page

Read Ethan Mollick's Dynamics of Crowdfunding for more interesting stats.


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Scooped by Martin (Marty) Smith
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Beat Gartner's Odds, Use Game On! Lab's (@gamkt) Gamification Canvas

Beat Gartner's Odds, Use Game On! Lab's (@gamkt) Gamification Canvas | Must Play | Scoop.it

Game On! Lab is the hub of reference to break down the game design into understandable elements and apply them to the professional environment in order to design, evaluate and solve engagement problems.

Marty Note
Sergio Jimenez (@gamkt) has done Internet marketers a great service. His http://www.gameonlab.com/ has a "gamification canvas" that walks Internet marketers through the steps needed to add successful gamificaiton.

Gartner's famous report saying 80% of gamification installations would fail sets the table. Never mind 80% of all Internet marketing fails, use of Sergio's gamification canvas may just turn odds in your favor.

Important to turn odds in your favor since gamfication, done well, increases engagement, sharing and User Generated Content (UGC) all things every website needs these days. 


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