Must Play

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

Cool idea. M

The nice thing about having a strong tribe of content consumers and creators is new revenue options fall from the trees. Video gaming becoming a spectator sport isn't a surprise. 

Why not? With social media watching can be as engaging as playing. Once again video game creators can teach Internet marketing about how to create and monetize content.  

Unique To Video Games, But For Home Much Longer?
As a former Director of Ecommerce, stealing any 3 of these ideas currently unique to video games would be worth millions:

Immersion

Engagement

Sense of presence

Interactivity
Shaping The Experience
Customizability

Progress Blockers
Mastery
Replayability

You might think these last three would never apply to ecom, and you would be wrong. Sometimes ecommerce uses progress blockers to filer out the conversion lowering MOOKS (lol).

Mastery - a sense of understanding a "world" so well you are KING or QUEEN of it is always a good idea.

Replayability is the hardest of the three since ecommerce shouldn't suddenly change, but it can add things IN such as Easter Eggs or Amazon's famous gold box. Ecom can also use TIME as the reset button as Amazon does with their Gold Box.

I've yet to find an article about video games that is not spot on to my 7 years and over $30M in online sales as a Director of Ecommerce. The Internet marketing team that figures out how to use video game-like techniques, ideas and strategies makes the next $30M.