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Reaching out to younger audiences If you want to achieve content optimization with young audiences, then it shouldn’t be too surprising that interactive content is a key component. With TikTok, Instagram, Snapchat and the like rife among the youth of today, a newspaper ad in black and white that your grandmother might have spotted when she was looking for garden center deals ain’t gonna cut it.
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In 1996, Bill Gates wrote an essay entitled “Content is King” where he stated:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
That maxim is as true, if not truer, today than it was in 1996. In the intervening 27 years, the internet has expanded dramatically, and we have seen the rapid growth of social media, ecommerce, and other content-focused ventures. In fact, there are now 5.1 billion internet users and over 1.8 billion website users can access. In the last decade, social media platforms and apps have rocketed in popularity across all groups in society. Smartphones have made it possible for the average person to access the web almost constantly. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation https://gustmees.wordpress.com/?s=blogging https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/ https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO
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si vous souhaitez améliorer la fréquentation de vos chaînes numériques, il est crucial de savoir comment inciter les utilisateurs à générer du contenu pour votre marque et à exploiter ce contenu pour augmenter le trafic.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation